IS ARMORTHANE A FRANCHISE?

The numbers aren't even close. A typical protective coatings franchise can run $50,000 to over $150,000 in startup fees before you've bought a single piece of equipment. With ArmorThane, your investment goes directly into the equipment and products you need to start doing jobs and making money — nothing is wasted on licensing fees or territory buy-ins.

Never. ArmorThane does not charge franchise fees, dealership fees, or royalties of any kind. You buy the product you need, use the equipment you own, and every dollar your business earns belongs to you. That's the way it should be.

Quite a bit, actually. You'll get hands-on training at your own location — not at some distant training center — so our technician can see your real setup and tailor the training to your situation. Beyond that, you'll have access to ongoing phone-based technical support, marketing materials, dealer-only resources on our website, and a team that stays invested in your success long after the initial sale.

Our goal is to have your custom-ordered equipment and product package delivered, with on-site training completed, within 30 days of your purchase. We work directly with each new dealer to make that happen as smoothly as possible. Very few franchise programs — at any price — can match that kind of timeline and personal attention.

Yes, in many cases. ArmorThane can provide an exclusive protected territory to authorized dealers who operate from a fixed location and offer retail services. This comes at no additional cost to you — which is a stark contrast to franchise models that often charge separately for territory rights.

Both options work well with ArmorThane. A fixed-location shop gives you a dedicated spray area and can qualify you for a protected territory. A mobile coatings unit lets you take the work to your customers, which many of our dealers prefer. We help configure either setup based on the type of work you plan to do.

ArmorThane manufactures one of the most comprehensive product lines in the protective coatings industry — polyurea, polyurethane, hybrid formulas, spray foam, and more. The range of applications is enormous: truck bed liners, industrial coatings, waterproofing, containment, roofing, flooring, marine, military, agriculture, and beyond. More product options mean more revenue opportunities for your business.

Brand recognition and reputation open doors. When you approach a potential client and mention that you're using ArmorThane products — a company that's been in the coatings business since 1989 — it lends credibility to your business immediately. You're not starting from scratch building trust. That history is working for you from day one.

Yes. As an authorized ArmorThane dealer, you have access to our brand assets and marketing materials. Many dealers find that prominently featuring the ArmorThane name and product quality in their marketing gives them a real edge over competitors using lesser-known or generic products.

Absolutely. A lot of our dealers come from adjacent trades — auto detailing, auto body, construction, industrial services — and add protective coatings as a revenue stream. Because there are no territorial fees or ongoing royalties, adding ArmorThane to an existing business is a low-risk way to increase revenue without taking on the full weight of a new franchise commitment.

Most suppliers will sell you product and leave you to figure the rest out. ArmorThane treats dealers as long-term partners. We manufacture our own equipment, develop our own formulas, provide our own training, and support you directly — not through a third-party franchise system. That's a real difference, and it's one our dealers notice from the very beginning.