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PROTECTING YOUR WORLD

ARMORTHANE DEALERSHIP FAQ

Your Complete Guide to Becoming an ArmorThane Applicator

Discover why hundreds of entrepreneurs and existing businesses choose ArmorThane as their trusted partner for protective coatings. Get answers to your most important questions about becoming an applicator.

spray on bedliner

WHO IS ARMORTHANE?

A Global Leader in Protective Coatings Since 1989

ArmorThane is a multi-national company founded by Garry Froese, CEO, in 1989. We specialize in the development and distribution of top-quality polyurea, polyurethane, and spray foam coatings, as well as the fabrication and distribution of cutting-edge application equipment.

Our worldwide dealer network continues to expand as extensive new product research and development opens doors to limitless market applications. From truck bed liners to industrial flooring, from marine coatings to infrastructure protection — ArmorThane products are trusted everywhere protection matters.

8 REASONS TO BECOME
AN ARMORTHANE APPLICATOR

ArmorThane offers unmatched advantages for entrepreneurs looking to start or grow a protective coatings business.

spray on bedliner

No Franchise Fees

Keep more of your profits. ArmorThane never charges franchise fees, dealership fees, or royalties on your business.

fleet trucks

Booming $8B Industry

The protective coatings market is projected to reach $8 billion+. Position yourself in one of the fastest-growing industries.

polyurea flooring

On-Site Training

Our expert technicians come to your location for comprehensive hands-on training tailored to your specific business.

concrete coatings

Protected Territory

Receive an exclusive protected territory at no additional cost, ensuring your market share is secured from day one.

marine coatings

Diverse Applications

From truck beds to marine vessels, roofing to industrial floors — your market potential is virtually unlimited.

military vehicle coatings

30 Days to Launch

ArmorThane delivers your custom equipment package with complete on-site training in 30 days or less.

tank coatings

Premium Products

Access the widest range of polyurea, polyurethane, polyaspartic, and spray foam products in the industry.

industrial flooring

24/7 Technical Support

Get ongoing expert support, marketing materials, manuals, tech tips, and training videos anytime you need them.

QUICK START TIMELINE

From Purchase to Profit in 30 Days or Less

ArmorThane works directly with you to get your coatings business up and running as quickly and smoothly as possible. Our goal is to deliver your custom-ordered equipment and product package with complete on-site training in 30 days or less of your purchase.

No other company is as committed to getting you operational and profitable this fast. Your success is our success — and we prove it with an industry-leading launch timeline.

trailer coatings
bedliner paint jobs

YOUR INVESTMENT

A Low-Cost Business with High-Profit Potential

ArmorThane never charges franchise fees, dealership fees, or royalties. You only buy the product quantity, equipment, and supplies you need. This means more profit goes directly back into your business from day one.

A small investment in coating equipment and products will get you started in a new polyurea, polyurethane, or spray foam business — or significantly increase the revenue of an existing company.

PRODUCTS & EQUIPMENT
FOR EVERY APPLICATOR

Because we offer a diverse range of products, ArmorThane recommends the equipment offering the best results for your specific applications. Our product line addresses almost any coating situation or requirement.

spray on bedliner

Polyurethane Coatings

Premium durability for automotive, marine, and industrial applications.

polyurea roofing

Polyurea Coatings

Ultra-fast cure times and exceptional chemical resistance.

spray foam

Spray Foam Insulation

Energy-efficient expanding foam for residential and commercial use.

polyurea flooring

Polyaspartic Coatings

UV-stable, fast-curing coatings perfect for decorative flooring.

MARKET APPLICATIONS

Thousands of Revenue-Generating Applications

Your imagination is literally the limit. ArmorThane products are used across automotive, residential, commercial, industrial, agricultural, and government sectors.

spray on bedliner

Truck Bed Liners

rv roof coatings

RV & Roof Coatings

pool deck resurfacing

Pool Decks

driveway sealing coating

Driveways & Patios

pond liners

Pond Liners

farm equipment coatings

Farm Equipment

TRAINING & SUPPORT

Comprehensive On-Site Training at Your Location

Comprehensive training is at the core of ArmorThane’s commitment to their dealers. In most cases, ArmorThane offers training on-site at your location — a unique feature that sets us apart from any competition.

By training at your location, our technician observes your real-world environment, shop setting, and application intentions. We ensure all supplemental equipment is compatible and your system is running before we depart. You and your employees don’t have to miss days at the shop to travel for training.

jeep off road coatings

Choose Your Business Model

Whether you prefer a fixed shop location or mobile operations, ArmorThane equips you for success.

industrial flooring

Fixed Location Shop

For plural component products such as truck bed liners, trailer floor coatings, or many manufacturing processes, a ventilated and dedicated spray area is required. Fixed locations also qualify for exclusive protected territories at no additional cost.

fleet trucks

Mobile Coatings Unit

The MCU (Mobile Coatings Unit) carries everything needed for completing jobs on location. The size and configuration depends on your application type and products. We custom-outfit your MCU to meet those specific needs — bringing the shop to the job site.

Exclusive Protected Territory
— At No Additional Cost

Depending on your business plans, ArmorThane provides an exclusive and protected territory to authorized dealers operating from a fixed location who offer products and services to the retail public — at NO additional cost. The size of the territory is based on the population you can service, determined by your equipment type and product capabilities.

landscape coatings

Ongoing Support That Sets Us Apart

safety coatings

Technical Support

Expert technical support is just a phone call away, any day, any time.

food healthcare coatings

Marketing Materials

Professional marketing materials and referral inquiries from our national advertising.

silo lining

Dealers-Only Portal

Access manuals, tech tips, data sheets, training videos, and monthly specials 24/7.

WHY ARMORTHANE

WHAT MAKES ARMORTHANE YOUR BEST CHOICE?

ArmorThane offers more than our competitors and at a better value. With no franchise fees or royalties, your business keeps more profit. We offer both high and low pressure plural component equipment, much of which we custom manufacture in several models.

ArmorThane provides polyurethane, hybrid polyurea, pure polyurea, polyaspartic, polyester polyurethane, thermoset plastic blends, expanding foam insulation, and more. We offer stationary systems and complete, custom-built Mobile Coatings Units. Expert training and ongoing technical support provides dealers with the knowledge they need to succeed.

35+

Years in Business

0%

Franchise Fees & Royalties

30

Days to Launch

24/7

Technical Support

FREQUENTLY ASKED QUESTIONS

Everything You Need to Know

Who is ArmorThane?

ArmorThane is a multi-national company founded by Garry Froese, CEO, in 1989. We specialize in the development and distribution of top-quality coatings, as well as the fabrication and distribution of application equipment. Our worldwide dealer network continues to expand as extensive new product research and development opens doors to new market applications.

How Much Does It Cost to Become an ArmorThane Dealer?

ArmorThane never charges franchise fees, dealership fees, or royalties. You only buy the product quantity, equipment, and supplies you need. This means more profit goes directly back into your business from the very first day.

How Fast Can I Get in Business?

ArmorThane will work directly with you to get your coatings business up and running as quickly and smoothly as possible. Our goal is to deliver your custom-ordered equipment and product package with complete on-site training in 30 days or less of your purchase.

What Products and Equipment Fit My Business Plans?

Because we offer a diverse range of products, we need to know your applications and product selection. Once we know that, we recommend the equipment offering the best results. ArmorThane’s product line addresses almost any coating situation, from abrasion resistance to elasticity to UV stability.

What is a Plural Component Product?

When the two parts are combined they become a solid in seconds and cannot be pre-mixed. Most are solid in less than 20 seconds and ready to walk on in 5 minutes or less. Plural component application equipment is required to mix the product at the moment it is atomized and applied to the substrate.

Is a Protected Territory Provided to Dealers?

Yes. Depending on the business plans, ArmorThane provides an exclusive and protected territory to authorized dealers operating from a fixed location who offer products and services to the retail public, at no additional cost.

Does ArmorThane Provide Training?

Absolutely. Comprehensive training is at the core of ArmorThane’s commitment. In most cases, we offer training on-site at your location. By training at your location, our technician observes your real-world environment and ensures everything is running before they depart.

What Type of Support Can I Expect?

ArmorThane offers ongoing technical support that’s just a phone call away. We also provide new products, process improvements, marketing materials, and a Dealers Only portal with manuals, guides, tech tips, data sheets, training videos, and more — available 24/7.

INDUSTRIES WE SERVE

ArmorThane dealers serve a wide range of industries, providing protective coatings that deliver outstanding performance and durability.

Automotive

Marine

Construction

Agriculture

Military & Defense

Infrastructure

containment berm

GLOBAL NETWORK

Join a Worldwide Network of Successful Dealers

We sell to dealers around the world who use our products for a wide variety of applications. These include everything from truck bed liners to animal habitats, from industrial manufacturing to government infrastructure projects.

When you join ArmorThane, you become part of a proven business model backed by 35+ years of innovation, expertise, and dedicated support. ArmorThane cannot be successful unless you are successful — and that’s the foundation of everything we do.

Ready to Build
Your Coatings Business?

A small investment in coating equipment and products will get you started in a new polyurea, polyurethane, and spray foam business or increase the revenue of an existing company. With no franchise fees or royalties, starting a protective coating business is a relatively low-cost venture with high-profit potential.

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