Protecting Your World

Protecting Your World

How To Succeed
In The Coatings Industry

How To Succeed
In The Coatings Industry


Choosing the right partner in any new business venture is critical and the Polyurea and SPF (Spray Polyurethane Foam) contracting business is no exception. ArmorThane specializes in helping individuals or companies enter into the coatings business successfully. In the coatings business, the learning curve to success can be long and hard without the right partner to guide you. ArmorThane was founded by professionals who saw a void in the industry when it came to suppliers who understood the needs of coating contractors and could offer ongoing training and support for their new business. As an ArmorThane business professional, you can be assured that you have the proper training, support, and credentials to successfully maneuver your business through the day-to-day challenges of owning and operating a coating contracting company.

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Get Into The Coating Business
With ArmorThane

Perhaps you’re already in the coating contracting business but haven’t found a good, reliable supplier to team up with that brings value to your existing company. ArmorThane prides itself on being a value-added partner by helping our customers evaluate; streamline and expand their existing business to make it more profitable. Most coating contracting companies have areas of improvement or desire for expansion. Because has over four decades of experience in the coatings industry, we can quickly identify our customer’s needs and set a plan of action in motion to help them achieve their professional goals.

Here are just a few examples of services we offer that may benefit your company:
  • Expansion Into Polyurea Applications
  • Expansion Into Industrial Applications
  • Expanding Marketing Efforts/Web Sites/Media/Lead Generation
  • Expanding/Improving Your Sales Team
  • Application Training For Efficiency & Profitability
  • Health & Safety Training (PCP Certification)
  • Specialty Foam Applications
  • Expansion Into Foam Roof & Coating Applications
  • Expansion Into Commercial Applications

For over four decades, the ArmorThane staff has been manufacturing turnkey mobile spray rigs for the coatings. During that time, we have helped over 400 new coating contractors become long-term professionals in this competitive industry. We will be the first to admit that building and selling someone a mobile spray rig is the easiest part of what we do. The difficult part for most coating and equipment suppliers is to teach new coating customers how to own and operate a successful coating contracting company.

Most coating equipment providers only offer a ½ to 2-day classroom training “crash course” and then leave it up to the new coating business owner to figure out the rest from there. ArmorThane refuses to allow this to happen with our business partners. We realize that it takes years to develop a successful coating business program. A day or two of classroom training just isn’t enough to truly teach a new business owner the keys to success in this highly competitive industry. ArmorThane has spent the past few decades developing a system for success that involves hands-on field training as well as other forms of communication throughout the course of business development, then a continuation of available tech help 24/7 via phone.

ArmorThane can provide the right training and support for its business partners as proven by our 95%+ success rate in helping new coating contractors enter the coating contracting business over the past 30 years. But don’t just take our word for it, hear what others are saying about us.

Protective Coating Applications

Learn About The Many Beneficial Applications Of Spray-On Polyurea And Polyurethane Protective Coatings In Your Industry.

Application Galleries

See Actual ArmorThane Products And Equipment At Work.

Protective Coating Products

Learn More About Our Catalog Of Chemical Coating Products And Professional Equipment. No Matter The Application, We Have A Product Solution.

Pro Equipment

ArmorThane Offers All The Professional Equipment Necessary To Get The Job Done.


A Small Investment For Coating Equipment And Products Will Get You Started In A New Polyurea, Polyurethane, And Spray Foam Business Or Increase The Revenue Of An Existing Company.

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