AUTOMOTIVE MANUFACTURING COATINGS

Polyurea and Polyurethane Coatings for Safer, Stronger, and Longer-Lasting Auto Parts

PROTECTION FROM THE FACTORY FLOOR TO THE CONSUMER’S FRONT DOOR

The automotive manufacturing industry is nothing short of behemoth; in fact, in 2023 the global automotive manufacturing market was estimated to be valued at an eye-watering nearly 3 trillion US dollars. From the luxury performance vehicles and off-road playthings that we all aspire to own, to the semi-trucks and public transport vehicles that drive our world (no pun intended), we’ve developed both a love of, and a reliance on, cars, buses, trucks, motorcycles, RVs, and the many other types of motor vehicles common throughout the world. As a result, the automotive industry has experienced explosive growth over the last century, with almost 300 million vehicles in operation in the United States alone. However, from the moment they roll off the assembly line, motor vehicles face a tough road ahead – literally. They’re exposed to countless chemical and mechanical hazards including extreme temperatures, corrosive substances, high moisture, intense UV radiation, and harsh physical wear and tear. Each of these risk factors can wreak havoc on automotive parts on the inside and out, compromising or destroying a vehicle’s lifespan and reliability. Automotive manufacturing coatings are the industry’s go-to solution as a first line of defense; applied during the manufacturing process, automotive manufacturing coatings ensure that vehicle’s and their components are protected well before they’re even deployed.

THE TOP 3 BENEFITS
OF AUTOMOTIVE
MANUFACTURING COATINGS

We’ve already established the enormous size and scope of the automotive manufacturing industry, but what about the automotive coatings market? Well, with the near ubiquity of automotive coatings, you won’t be surprised to hear that this market is itself a giant. In 2023, the global automotive coatings market size was valued at almost 25 billion US dollars, and is expected to more than double by the first half of the next decade. This staggering market size reflects the growing value of advanced coating technologies for enhancing motor vehicles and their parts, and the bulk of the market share can be found in those used as a part of the manufacturing process. So what’s all the fuss about? Let’s take a look at three of the top benefits of automotive manufacturing coatings:

LONGER LIFESPAN

Automotive manufacturing coatings have one fundamental goal: to protect motor vehicles and their components from damage and degradation the moment they leave the factory floor. A vehicle’s journey to the consumer, and the many journeys they take together thereafter, are better prepared to withstand whatever the world throws at them with automotive manufacturing coatings. It’s as simple as better protection means longer lasting automobiles, translating to happier customers and better business for manufacturers.

IMPROVED PERFORMANCE

While protection is first and foremost, the benefits of automotive manufacturing coatings extend past strength and durability. They can also be used to improve a vehicle’s performance, such as by contributing to a more aerodynamic design that helps reduce drag forces responsible for lowering fuel efficiency. Applied to individual components or even entire vehicles in the form of bedliner paint jobs, they can also be used to reduce the strain and discomfort associated with mechanical vibrations, allowing for a smoother ride to the benefit of passengers, cargo, and vehicles alike. Moreover, for many specialty automotive applications, they can be used to improve numerous other performance metrics and address many engineering challenges.

CUSTOM STYLE

Performance is essential; a long lifespan is a major advantage; but what about style? Well with polyurea and polyurethane coatings, you can have your cake and eat it too. The added features and functionality afforded by spray elastomer technology are complemented by a better alternative to traditional aesthetic customization. Many automotive manufacturing coatings can be formulated in specific colors and finishes, making it easy to produce custom models or align design elements with company branding or consumer preferences.

POLYUREA AND POLYURETHANE
AUTOMOTIVE MANUFACTURING COATINGS

Automotive manufacturing coatings is an umbrella term, referring to all of the different protective coatings used to strengthen and protect auto parts and the motor vehicles they comprise. Across the global automotive coatings market’s growing portfolio of coating technologies, two solutions stand out: polyurea and polyurethane. Both are types of spray elastomer technology, or in other words, they’re high-performance elastomer materials applied using high-pressure spray equipment, making it quick and easy to incorporate into automotive manufacturing processes. Better still, their ease of application is complemented by rapid curing times, meaning that their use doesn’t necessitate manufacturing delays or post-processing hold periods. Most importantly, it’s their unique physical properties, afforded by their equally unique chemical structures, that make polyurea and polyurethane standout materials for automotive manufacturing. Both strong and flexible, these technologies can be used to resist everything from forceful physical impacts and harsh abrasion to corrosive industrial chemicals and punishing UV radiation – the full gamut of risk and hazards experienced by automobiles. Perfect for the automotive industry, they’re compatible with many common substrate materials, including metal, glass, and plastic, suitable for everything from windows to bedliners. Last but not least, for an industry working tirelessly to reduce their environmental footprint and better their sustainable outlook, polyurea and polyurethane are also safer and more sustainable than alternative coatings. They’re made of 100% solids and with no solvents or volatile organic chemicals (VOCs), making them a part of a growing list of industrial strength automotive technologies without serious concern for health or environment hazards. Together, the myriad benefits of polyurea and polyurethane make them among the best automotive manufacturing coatings available on the market, offered at the highest quality from industry leaders like ArmorThane.

FAQ FREQUENTLY ASKED QUESTIONS

What Are Automotive Manufacturing Coatings?

Automotive manufacturing coatings are a type of specialty coatings designed for use in the production of motor vehicles and their components. They’re used to enhance vehicle durability, aesthetics, and performance through their resistance to mechanical and chemical risk factors and customizable colors and finishes. Automotive manufacturing coatings are a robust and cost-effective technology for a better automotive industry.

What Are The Different Automotive Manufacturing Coatings?

Automotive manufacturing coatings refers to all of the different protective coatings employed for defending motor vehicles and their components. This includes acrylic, epoxy, polyurea, and polyurethane, among numerous others, and each technology excels for different applications and in distinct operating environments. There’s no perfect solution for every manufacturing project, but spray elastomers like polyurea and polyurethane offer the best combination of performance and versatility.

What Are The Best Automotive Manufacturing Coatings?

There’s no one-size-fits-all technology for automotive manufacturing coatings; however, while some materials see limited use only for niche applications, advanced materials technology like polyurea and polyurethane are used for everything top to bottom, from the bed of a truck to the underbody of off-road vehicles. Their combined versatility and performance make them some of the best automotive manufacturing coatings available on the market.

Impact Resistant Coatings

Anti-Ricochet Coatings For Shooting Range Bullet Containment

Events

ArmorThane Attends The 2025 CPI & PDA Conferences In Our Home State Of Missouri

Dunnage Coatings

Dunnage Coatings For Tonnage Protection

ARMORTHANE’S AUTOMOTIVE
MANUFACTURING COATINGS

Just as there are many different types of automotive manufacturing coatings, so too are there many different qualities. ArmorThane formulates, manufactures, applies, and distributes the industry’s best polyurea and polyurethane protective coatings to the automotive industry and beyond, perfect for manufacturing or as an exciting automotive accessory. For over 35 years, we’ve led the paints and coatings industry, growing alongside the automotive industry to support their evolving needs, and welcome you to join our growing global network of customers and professional applications. To learn more about how ArmorThane can be your partner in the coatings industry, contact us today, and we’ll show you firsthand why we’ve been the best in the business for almost four decades and counting.

CONTACT US

REQUEST A QUOTE

ArmorThane has built a strong reputation over the past 30 years for producing high-quality, durable protective coatings.

Step 1 of 3

To help us prepare for a discussion with you, please provide some information on the type of Protective Coating business you are considering, including where your business would be located.

Describe the Protective Coating Application You are Interested In.

Where are you Located?

Address

Address Line 1

City

State / Province / Region

Postal Code

Country

CONTACT US

REQUEST A QUOTE

ArmorThane has built a strong reputation over the past 30 years for producing high-quality, durable protective coatings. Get a quote or sign up to become an applicator today!

1Choice

2Contact Inforamtion

3Location

What Are You Interested In?

Address

Address Line 1

City

State / Province / Region

Postal Code

Country

Applications

Automotive / Marine

Construction

Agricultural

Industrial

Manufacturing

Military

Automotive

construction

agricultural

Industrial

Manufacturing

Military

Automotive / Marine

Construction

Agricultural

Industrial

Manufacturing

Military

Coating Products

PROTECTIVE COATINGS

PRO EQUIPMENT

Waterproofing

Protection

Spray Foam

Flooring