DECK COATING
OPPORTUNITIES

Picture a worn wooden deck, beaten by sun and rain, transformed overnight into a sleek, weatherproof surface that looks brand new. Now imagine building a profitable business delivering that transformation to your heart’s satisfaction (not to mention your client’s!) and until your wallet’s bursting. This is essentially the promise of polyurea deck coatings. Outdoor living is surging in popularity, and deck coating opportunities are emerging as a lucrative niche. That’s why starting a polyurea deck coating venture is so promising – and why more contractors are adding this service to fuel their existing business’s growth.

OUTDOOR LIVING IS TURNING DECKS INTO DOLLARS

OUTDOOR LIVING IS TURNING
DECKS INTO DOLLARS

Homeowners are investing in outdoor spaces more than ever. People are increasingly choosing their outdoor area as the top renovation priority – beating even kitchens and bathrooms. This means decks and patios are prime for upgrades, and they’re on the mind just as often as they’re below the feet. Many people are tired of re-staining wood or patching concrete every year, but polyurea deck coatings answer this demand for a long-term, low-maintenance solution by not only providing deck preservation but also upgrading the aesthetic. So it’s no surprise that the global polyurea coatings market is booming, projected to grow by several billion dollars over the next decade. Demand for quality waterproofing in construction is creating new opportunities for innovative services like polyurea coating, and the market is ready and waiting for businesses that can deliver durable deck protection.

POLYUREA IS THE HIGH-
TECH SHIELD FOR DECKS

Polyurea is an advanced protective coating originally developed for heavy-duty uses. It’s a two-component liquid (liquid components are mixed to form the 100% solids polyurea) that’s sprayed onto a surface; the two components react and solidify in seconds, forming a seamless shield over the deck. Polyurea coatings are exceptionally waterproof, flexible, and tough—they essentially armor the deck against the elements. Polyurea can handle foot traffic, harsh weather, and temperature swings without cracking, so the big payoff for clients is longevity: a properly applied polyurea coating can easily last 15–20 years, versus maybe 3–5 years for a typical deck paint. Many formulations also resist UV exposure, so colors won’t fade over time, and the coating can be pigmented or textured to enhance appearance and slip resistance, giving an old deck both a new look and serious durability.  

SPRAY DECKS, SPRAY PROFITS:
STARTING A POLYUREA COATING BUSINESS

For entrepreneurs, a polyurea deck coating business is economically compelling. Clients are willing to pay premium prices for a high-performance solution that saves them years of upkeep. For example, coating even a small deck can fetch service fees in the thousands of dollars, yet the materials and labor for that job cost far less – leaving substantial profit. In fact, many coating contractors enjoy gross profit margins as high as 50% or more on their projects, so it benefits to be a business owner! Fast-curing polyurea also means you can finish jobs in a day and move to the next, maximizing how many projects you take on. The result is high revenue potential with relatively low overhead.

Getting started requires an investment in proper equipment (like a professional spray rig) and training, but the learning curve is manageable, and most entrepreneurs in the space are up-and-running professionals in only a matter of weeks. Industry support is widely available: suppliers like ArmorThane often offer training programs and technical support for new applicators, and we even offer comprehensive and cost-effective start-up packages to consolidate everything into one. With the right setup, you can be up and running quickly. And, importantly, the business is scalable – you might start with residential decks and then expand to garages, pool decks, or commercial spaces using the same polyurea technology. The strong market growth signals that now is an ideal time to enter this field and carve out your share.

FROM CONTRACTOR TO COATING PRO:
EXPANDING YOUR SERVICES

FROM CONTRACTOR TO COATING
PRO: EXPANDING YOUR SERVICES

If you already run a contracting or home improvement business (painting, concrete, waterproofing, etc.), adding polyurea deck coatings can be a smart expansion. It allows you to offer a high-end upgrade to clients and stand out from competitors. Trust us, many customers will see the value in paying a bit more upfront to avoid frequent future maintenance. So if you’re a contractor looking to find new ways to grow your business, here are a few reasons to get started with polyurea deck coatings:  

Higher Revenue per Job:
Polyurea coatings increase the value of each project, boosting your income.
Happy Customers:
You’re providing a long-term solution, which means fewer callbacks and more  referrals when clients see how well it holds up.
Competitive Edge:
Being one of the few in your niche or your area to offer advanced polyurea coatings positions your company as an innovative leader in the market.

Adopting deck-coating services is probably easier than you think. You likely have much of the surface prep equipment already – the main addition is the spray machine and training yourself and your crew to use it. Given the lucrative opportunities in the coatings market, this one-time investment can pay off quickly. Plus, manufacturers (that’s us) are eager to help contractors succeed with polyurea, offering partner programs, bulk material discounts, and marketing support. It’s a move that can future-proof your business by tapping into a growing demand, and we’re ready to help you get started.

START OR EXPAND YOUR BUSINESS WITH ARMORTHANE

Whether you own an existing contracting or home improvement business or are an eager entrepreneur looking for a lucrative but rewarding business idea to see to the top, offering polyurea deck coatings presents exciting, actionable opportunities. We can help you and yours get trained and certified, ready in a matter of weeks to begin installing your own coating systems with your own equipment. We’ll also teach you how to market your business and share all of the invaluable insights we’ve garnered over almost 40 years in business. Whatever you need, we’re here for you – just give us a call or fill out our contact form, and you’ll hear from us in no time!

SPRAY DECKS, SPRAY PROFITS: STARTING A POLYUREA COATING BUSINESS

Deck Coatings

Opportunity Meets Security With Polyurea Deck Coatings

Plaza Deck Waterproofing

Pool Deck Resurfacing

Renovating a Swimming Pool Deck With Polyurea Coatings

FREQUENTLY ASKED QUESTIONS

How Is Polyurea Different From Epoxy Or Paint For Deck Surfaces?

Epoxy or paint coatings can be rigid and may crack or peel after a few years. Polyurea stays flexible and bonded, often lasting 15+ years without issues. It also cures much faster (ready in hours) and better resists UV fading, chemicals, and wear. While polyurea costs more upfront, it delivers a far more durable, low-maintenance finish.

Why Are Polyurea Deck Coatings Considered A High-Margin Business Opportunity?

Polyurea jobs command premium prices thanks to their superior, long-lasting results. Clients pay more for a one-time solution that won’t need redoing for many years. Meanwhile, material and labor costs are relatively low, yielding strong profit margins, and, moreover, fast application lets contractors finish jobs quickly and book more projects, further boosting profitability.

What Do I Need to Start Offering Polyurea Deck Coating Services?

You’ll need a high-pressure plural-component spray rig, safety gear, and proper training. Many new applicators get certified through supplier training programs like ArmorThane’s. If you’re already a contractor, you may own surface prep tools; the main new investment is the spraying equipment and materials. With training and the right setup, you can start on small projects and scale up as demand grows.

What Do I Need to Start Offering
Polyurea Deck Coating Services?

What Do I Need to Start Offering Polyurea Deck Coating Services?

CONTACT US

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ArmorThane has built a strong reputation over the past 30 years for producing high-quality, durable protective coatings.

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