PROTECTING YOUR WORLD
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Today’s business climate is strange and uncertain; many of the principles and established best practices now appear ineffective and sometimes it can feel like the rules are being rewritten from scratch. So while the landscape is more competitive, dynamic, and unstable than it has been at any time in recent memory, there’s also a silver lining. New and changing markets mean active and exciting opportunities, so it’s important to understand the business world today as motivating and not discouraging. But how exactly to capitalize on these changes? Well if you own a construction, manufacturing, automotive, marine, energy, agriculture, or defense business (just to name a few), then there’s an easy and highly productive way to upgrade your enterprise through and through: ArmorThane’s polyurea protective coatings. They’re the perfect way to diversify, differentiate, and scale for long-term growth and stability.
Diversification isn’t as easy as it can sound; some conclude that this simply translates to more products equals more customers and greater revenue. The truth is not so convenient. There’s a sensitive balance to strike between volume and specificity. Too many products and services on offer, and working with your business will become overwhelming, unappealing, and difficult, but too few, and you don’t offer enough to customers for them to value your business. One solution to solving this balanced equation is to prioritize products that complement your primary offerings instead of searching for more top products. For example, if you own a boat or vehicle dealership, don’t just try to sell as many models as possible, aim for products that support your existing catalog of vehicles. This is exactly why polyurea is the perfect addition to your business. No fundamental changes to your model or portfolio, simply add protective coatings to your existing business, learn how to equip your current catalog with them, and you’ll have a new standalone service and an easy upsell available to you.
Perhaps one of the scariest words in all of business is “scalability.” This seemingly simple idea can be nightmarish to realize in practice. Your listed offerings must align with what supply chain constraints and in-house capacities can accommodate, so it’s not always as easy as serving greater demand with more products and services as they come. This is true not just for your business on the whole, but for the new products and services you decide to add individually. For example, if you own a construction business, can you start building 10 new homes without hiring more staff or gaining new tools or equipment that might be necessary for a new type of project? We’ll say it one final time; this is yet another major advantage to add protective coatings to your business. Polyurea coatings are a single technology for myriad different purposes, with low overhead, minimal storage and maintenance requirements, and only a small investment. If your customers love them as much as you will, then it’s effortless to scale this growth quickly over time, and if it ends up not being the right fit, then you’ve managed your risk tolerance well and stand to lose little to nothing.
So now that we’re clear on how and why protective coatings are the perfect addition to your existing business, who should you trust to supply you with their technology? The answer is ArmorThane; we’ve become the world’s one-stop shop for everything polyurea and polyurethane over our more than 35 years in business and have helped businesses large and small, new and old, grow to new heights. There are five keys to what makes partnering with ArmorThane the best choice for your business:
At the end of the day, our value to you as a partner comes down to the quality and performance of our polyurea protective coatings. But with our in-house manufacturing capabilities and suite of innovative formulations developed for countless different applications you’ll have the best of the best for exactly your niche.
Adding an unfamiliar technical product can have a bit of a learning curve, and ArmorThane will be by your side to help see a smooth integration. We’ll provide comprehensive educational resources, training programs, and lifetime technical support to help you stay informed and up to date with the cutting edge in protective coatings innovations.
Whether you’re struggling to find new ways to keep your business afloat or are doing just fine and simply want to continue your track record of growth, partnering with ArmorThane can be the best decision for your business. Easy to integrate, low-risk, high profit potential, and all backed by the best in the industry. To learn more simply contact ArmorThane today and discover why even after almost four decades we remain the world’s one-stop shop for everything polyurea and polyurethane!
Tel: 417.831.5090
moreinfo@armorthane.com
To help us prepare for a discussion with you, please provide some information on the type of Protective Coating business you are considering, including where your business would be located.
