THEME & WATER
PARK SERVICES
OPPORTUNITIES
THEME & WATER PARK
SERVICES OPPORTUNITIES
How and Why to Integrate ArmorThane’s Polyurea Protective Coatings into Your Amusement and Recreation Services Business
MAKING MEMORIES AND GENERATING REVENUE
Theme parks and water parks are all about having fun and sharing memorable experiences with the family, or at least, that’s true for park visitors. For owners and operators, it’s about creating the conditions for this to happen. Behind all of the whimsy and adventure is an army of people with different jobs but who are all working towards one common goal – actually make that two. The first goal and the top priority is the safety and satisfaction of their customers and the second is the protection of park infrastructure and equipment. That first goal should be self-explanatory but the second is generally only considered by stakeholders and the contractors they hire to help protect their parks.
Theme and water parks are typically large facilities that invite thousands of people or more a day to walk their paths, ride their rides, swim in their pools, and partake in the myriad other activities these recreation centers are built to provide. Yes, this is exactly what they’re designed to do, but supporting so much activity puts a lot of stress on park surfaces. To help theme and water parks address this challenge there exist specialized amusement and recreation service businesses, perhaps like yours, that can offer tools and technology to kill two birds with one stone: creating the spaces that fill these parks with magic and protecting the investments needed to keep the magic alive. If you’re one such business, then do we have an opportunity for you; ArmorThane’s polyurea coatings are an all-purpose technology for surface protection that you can easily integrate into your existing portfolio. They’re perfect for theme parks and water parks and they’ll be perfect for your business too!
Theme and water parks are typically large facilities that invite thousands of people or more a day to walk their paths, ride their rides, swim in their pools, and partake in the myriad other activities these recreation centers are built to provide. Yes, this is exactly what they’re designed to do, but supporting so much activity puts a lot of stress on park surfaces. To help theme and water parks address this challenge there exist specialized amusement and recreation service businesses, perhaps like yours, that can offer tools and technology to kill two birds with one stone: creating the spaces that fill these parks with magic and protecting the investments needed to keep the magic alive. If you’re one such business, then do we have an opportunity for you; ArmorThane’s polyurea coatings are an all-purpose technology for surface protection that you can easily integrate into your existing portfolio. They’re perfect for theme parks and water parks and they’ll be perfect for your business too!
POLYUREA? FOR
THEME & WATER PARKS?
If you don’t already know about polyurea or the broader coatings market, then it might sound like a crazy idea to suggest using what sounds like some noxious substance to protect surfaces used by the public, including families with young children. And if you’ve heard of polyurea before—maybe you’ve used it to coat your garage floor—then polyurea still might sound like a strange idea. Let’s get you up to speed. Polyurea is what’s called an all-purpose protective coating, meaning that it can be used to protect against most of the common sources of surface damage and degradation. These include but are unfortunately not limited to foot traffic, heavy machinery, chlorinated water, corrosive chemicals, food waste, UV radiation, extreme temperatures, vandalism, and biological contamination. Because it’s compatible with almost any substrate, polyurea can therefore be used to protect almost any surface from almost every type of physical or chemical attack. You can imagine the value this provides to park owners and operators.
But while protection is their top priority it’s not their only function. If you haven’t noticed, theme and water parks have a slightly more eccentric design than most other businesses. They rely on vibrant colors, intricate designs, imaginative structures, and customized branding to create the environments that compel thousands of daily customers through their doors. So polyurea isn’t just a shield but a canvas, available in virtually any color or finish a theme or water park could dream of. And unlike many common alternatives to polyurea like epoxy, polyurea contains no harmful additives and is inherently healthier and more sustainable. This is because polyurea is made of 100% solids and includes no solvents or volatile organic chemicals, and after curing, before which only professional applicators have access to unfinished surfaces, the final coating is also non-toxic. But we digress. The point is that polyurea is a multifunctional technology in high demand with theme and water parks. So if you’re a service business in need of a new way to bump up your revenue and attract new clients, then I think we have your answer.
YOU’VE FOUND YOUR COMPETITIVE EDGE
YOU’VE FOUND YOUR
COMPETITIVE EDGE
What this all really comes down to is a new opportunity to gain that elusive competitive edge. Many service businesses and especially those targeting theme parks and water parks appear indistinguishable from the clients’ perspective, offering the same services with the same alleged commitment to quality and an identical promise to be a head above the rest. But let’s face it – many of us are just blowing smoke, and that’s not unbeknownst to your customers. The only path forward is to find real, impactful ways to offer value that they can’t get anywhere else. If you’re a painting company, great, you’ll find it a natural addition to your offerings, and you bet that you’re likely to be the only one offering these dual services. If your business designs installations to bring new characters to life, do you think they have other offers to protect their equipment at the same time? And if you don’t yet have a business, polyurea coatings provide enough value to stand on their own and support a thriving business in their own right. So capture that competitive edge and partner with ArmorThane today!
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FREQUENTLY ASKED QUESTIONS
Any environment housing families or young children should be careful with every substance they introduce. Thankfully polyurea is both safer and more sustainable than traditional coating materials because it’s made of 100% solids and includes no solvents or VOCs. Most importantly it’s also non-toxic after curing, making them safe to use in water parks.
Owning a water park can be highly profitable but requires enormous investments and a level of responsibility undesirable to most people. Instead it’s better to own a business that services water parks so that it’s easier to scale, more manageable to operate, and lacks the risk inherent to any type of amusement park.
Theme parks extensively use protective coatings like polyurea to protect their equipment and customize their facilities’ design. They can create anti-slip surfaces, reduce physical wear and tear, store potable water, stylize rides or installations, and make repairs easier than ever. Protective coatings provide enormous value to theme parks so it’s no surprise they’ve become commonplace.
PARTNER WITH
ARMORTHANE TO GROW
YOUR AMUSEMENT AND
RECREATION BUSINESS
PARTNER WITH ARMORTHANE TO GROW
YOUR AMUSEMENT AND RECREATION BUSINESS
We hope that we’ve made our point, but let’s take it from the top: polyurea is an all-purpose material technology in high demand with theme and water parks. It’s perfect for enhancing form and function simultaneously and lacks all of the health and safety concerns associated with other types of protective coatings. It’s the easiest way to expand your suite of services and generate more revenue than with the rest of your services combined. So what are you waiting for; partnering with ArmorThane is all it takes to begin capitalizing on boundless new opportunities. Get started by giving us a call or filling out our contact form one of our 24/7 customer service or technical support teams will be ready to answer any questions or help you get started.
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ArmorThane has built a strong reputation over the past 30 years for producing high-quality, durable protective coatings.
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Tel: 417.831.5090
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ABOUT THE AUTHOR
TYLER GLECKLER
I am a chemist with a specialization in nanotechnology and applied materials chemistry. My work has focused on the characterization of optoelectronic materials, namely including semiconductor nanocrystals.
