AUTOMOTIVE
DEALERSHIP
OPPORTUNITIES
AUTOMOTIVE DEALERSHIP
OPPORTUNITIES
Gain a Competitive Edge and Increase Revenue with ArmorThane’s Polyurea and Polyurethane Coatings
A NEW PROFIT CENTER FOR AUTOMOTIVE DEALERSHIPS
Automotive dealerships are legacy businesses as old and as profitable as almost any other staple American enterprise. But the problem with competing in such established industries is that it can be difficult to create and maintain a competitive advantage that’s successful at generating new leads, keeping existing customers returning, and ultimately maximizing profitability. One solution to this challenge is product or service diversification, meaning that a dealership can set itself apart by offering a wider array of unique and complementary products that appeal to evolving customer demands. For this purpose there’s no better addition to any automotive dealership than ArmorThane’s polyurea and polyurethane protective coatings. They represent an exciting opportunity for dealerships to expand their offerings in a way that adds both immediate and long-term value but without complicating operations or sacrificing reliable revenue streams. Our advanced formulations of an already innovative technology provide superior all-purpose protection compared to more traditional paints and coatings while also affording customization options that customers today seek in greater numbers than ever before, particularly for trucks, SUVs, and fleet vehicles. Integrating our coatings into your service menu lets you erect a highly efficient new revenue stream in the form of a premium upgrade that improves vehicle longevity and visual appeal simultaneously.
WHY PROTECTIVE COATINGS?
Out of all the possible vehicles, parts, accessories, and services that a dealership can choose to incorporate into their business, why prioritize protective coatings? The answer to this question can be summarized with one word: opportunities. Most alternatives target a niche with limited revenue potential for one reason or another and with more than a few drawbacks to boot. For example, perhaps a dealership decides to expand their vehicle portfolio by offering double the number of trims or models than they previously had. This may indeed provoke more interest that turns into sales, but should the dealership now expect double the sales? Of course not; not even close! And that’s to say nothing about the logistical difficulties and overhead costs. Instead, let’s imagine what can happen when a dealership chooses to integrate protective coatings, which, have broader appeal, are relevant to both past and future purchases, serve more than just one purpose, and require little investment of time or money to offer. Such a scenario translates to a highly efficient revenue stream without any of the costs or headaches of almost every alternative. They can be used to create truck bedliners for heavy-haulers, apply custom colors or finishes that match with personal preferences or business branding, protect vehicle chassis, and then we’re only just getting started. Such multi-purpose functionality makes it all but guaranteed to increase revenue and affords a clear competitive advantage that establishes and maintains customer loyalty.
BUT WHY POLYUREA AND POLYURETHANE?
Protective coatings are one thing but polyurea and polyurethane are entirely another, especially when manufactured by an industry leader like ArmorThane. These materials are a type of spray elastomer technology, which means they’re made by reacting two reagents together as they’re ejected from high-pressure spray equipment, forming a durable polymer barrier on the surface they’ll be used to protect or stylize. The final result is safe and seamless, strong and flexible enough to stand the test of time and exceed the performance of alternative technologies with ease. Both exhibit exceptional strength and durability and are resistant to impacts, abrasion, extreme or fluctuating temperatures, UV radiation, and chemical exposures. Traditional coatings are prone to chipping, peeling, cracking, or otherwise degrading under harsh conditions while polyurea and polyurethane maintain their integrity for long-term, full-surface, and all-purpose protection. And key performance metrics aside, polyurea and polyurethane possess myriad other benefits as well, including a fast application and rapid curing time that helps to minimize disruptions and allow for more efficient service with quicker turnaround times. In other words, your customers can enjoy a premium upgrade without any significant delays – and your dealership can too! Best of all, when formulated and manufactured by ArmorThane you’ll be using a specialty product designed to excel at exactly the applications you plan to perform. Backed by a satisfaction guarantee along with lifetime technical support, you’re in good hands with ArmorThane!
HOW DEALERSHIPS CAN
INTEGRATE ARMORTHANE
COATINGS
We’ve made it an efficient, intelligible process to integrate our coatings into a new or existing dealership. Every step is designed to complement your current or intended services whether you choose to establish a dedicated service bay or rather incorporate the process into your time-tested workflow. In any case, we provide all the tools, training, materials, and support needed to succeed. Our turnkey solutions include high-quality spray equipment, high-performance coating formulations, and comprehensive training for your staff that sees your team quickly become highly proficient ArmorThane applicators. Moreover, we’re as flexible as our coatings so you can scale the service to fit your dealership’s unique needs and goals. From new vehicle purchases to aftermarket upgrades, our coatings will help position your dealership as an industry leader in protection and customization. Trust us; this has been our claim to fame for nearly 40 years!
FAQ FREQUENTLY ASKED QUESTIONS
You wouldn’t be blamed for thinking that vehicle sales constitute the bulk of an automotive dealership’s profits, but in reality, the answer is found in the service and parts departments. Offering services like the application of protective coatings such as polyurea and polyurethane are cash cows that dwarf revenues from vehicle sales for the vast majority of automotive dealerships.
Partnering with ArmorThane can help make integrating protective coatings into your automotive dealership easy and cost-effective. We’ve developed customizable solutions with minimal startup costs and multiple options for equipment packages and training, all designed to fit your budget. No franchise fees, no royalties, no profit-stealing models whatsoever; just premium products at non-premium prices.
Polyurea and polyurethane are safe and sustainable, but only after they’ve finished curing. During their application, they’re formed via the reaction of two hazardous materials that must be handled with extreme caution which requires extensive professional training and certification. ArmorThane’s startup packages include this specialized training to make partnering with ArmorThane your one-stop shop for everything polyurea and polyurethane.
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TAKE THE NEXT STEP AND PARTNER WITH ARMORTHANE
If you’re ready to start reaping the benefits of integrating polyurea and polyurethane coatings into your automotive dealership, then we encourage you to contact ArmorThane today! We’re the world’s one-stop shop for everything polyurea and polyurethane, a hard-earned title achieved after more than 35 years as a leader in spray elastomer technology. Now with distribution on nearly every continent and a growing network of professional applicators, we’re more equipped than ever before to help you leverage our technology for the benefit of your dealership. To learn more and discover how we can be your partner in the paints and coatings industry, contact us today, and we can protect our world together one vehicle at a time!
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ArmorThane has built a strong reputation over the past 30 years for producing high-quality, durable protective coatings.
Phone Number
Tel: 417.831.5090
Email Us
moreinfo@armorthane.com
