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ArmorThane is a multi-national company founded by Garry Froese, CEO, that has been at the forefront of protective coatings innovation for over 35 years. We specialize in the development, manufacturing, and distribution of premium polyurea, polyurethane, polyaspartic, and spray foam coatings — backed by cutting-edge application equipment and world-class training.
ArmorThane’s mission is simple yet powerful: to provide the most durable, versatile, and high-performance protective coatings on the market while empowering entrepreneurs and businesses to build thriving operations around our products. Every coating we develop, every piece of equipment we build, and every training session we deliver is driven by one goal — protecting what matters most to our customers.
We envision a world where every surface that needs protection — from pickup truck beds to infrastructure bridges, from marine vessels to agricultural equipment — is safeguarded by ArmorThane coatings. Our vision extends beyond products: we are building a global network of skilled applicators who deliver excellence in every project, creating jobs and financial freedom in communities around the globe.
Pioneering protective coatings since 1989
Global dealer network spanning continents
Solutions for virtually any coating challenge
No royalties, no hidden costs — ever
From purchase to profit in record time
Expert help whenever you need it
From a bold vision in 1989 to a global presence in over 50 countries, ArmorThane has steadily grown into one of the most trusted names in the protective coatings industry. Here are the milestones that shaped our story.
ArmorThane was established with a vision to revolutionize protective coatings, starting with spray-on truck bed liners in the United States.
Expanded beyond polyurethane to include polyurea coatings, offering faster cure times and superior chemical resistance for industrial applications.
Opened dealer operations in Canada and began exporting equipment and products to international markets across Europe, Asia, and Latin America.
Launched in-house design and fabrication of commercial application equipment, including custom-built Mobile Coatings Units (MCUs).
Expanded product lines to include spray foam insulation, enabling dealers to serve the fast-growing energy efficiency market.
Introduced advanced hybrid polyurea and polyaspartic coatings with enhanced UV stability, faster cure times, and expanded application versatility.
ArmorThane develops and manufactures the widest range of protective coating products in the industry. Our proprietary formulations deliver unmatched performance across hundreds of applications.
Our premium polyurethane coatings deliver outstanding durability for automotive, marine, and industrial applications. Known for excellent abrasion resistance, impact strength, and long-lasting color retention.
Ultra-fast cure times of under 20 seconds combined with exceptional chemical resistance make our pure polyurea coatings ideal for high-demand industrial environments and waterproofing applications.
Combining the best properties of polyurethane and polyurea, our hybrid formulations offer superior flexibility, adhesion, and impact resistance — perfect for truck bed liners and heavy-use surfaces.
UV-stable and fast-curing, our polyaspartic coatings are the go-to solution for decorative garage floors, commercial flooring, and any application requiring a clear, glossy, or colored protective finish.
Energy-efficient expanding foam for residential and commercial insulation projects. Our open-cell and closed-cell formulations provide superior R-values and air sealing performance.
From anti-ricochet coatings for shooting ranges to blast mitigation for military applications, ArmorThane develops custom formulations engineered for highly specialized protection requirements.
Truck bed liners, underbody coatings, trailer protection, and vehicle restoration — ArmorThane is the preferred choice for automotive professionals and enthusiasts.
Protecting boat hulls, decks, docks, and marine structures from saltwater corrosion, UV degradation, and impact damage with our waterproof coatings.
Waterproofing foundations, sealing rooftops, protecting stadium structures, and coating concrete surfaces for commercial and residential projects.
Shielding farm equipment, grain bins, livestock habitats, and agricultural structures from corrosion, chemicals, and harsh environmental conditions.
Blast mitigation, anti-ricochet coatings, vehicle armor enhancement, and infrastructure hardening for defense and security applications worldwide.
Corrosion protection for pipelines, containment liners for oil and gas facilities, and secondary containment solutions for energy infrastructure.
Floor coatings, equipment protection, containment systems, and wear-resistant surfaces for factories, warehouses, and processing facilities.
Bridge deck waterproofing, tunnel coatings, water treatment facilities, and public infrastructure protection trusted by government agencies.
ArmorThane isn’t just another coatings company. We are a complete business ecosystem built to help our dealers succeed. Here’s what makes us the industry’s preferred partner.
Unlike competitors who rebrand third-party formulations, ArmorThane develops and manufactures our own proprietary coatings. This means tighter quality control, faster innovation, and better pricing for our dealers.
ArmorThane designs and fabricates commercial application equipment in-house, including custom Mobile Coatings Units. Every piece of equipment is engineered specifically for our products and our dealers’ needs.
While competitors charge franchise fees, royalties, and ongoing surcharges, ArmorThane has maintained a zero-franchise-fee model since day one. You keep more of every dollar you earn.
Most competitors require you to travel to their facility for training. ArmorThane sends expert technicians to your location, ensuring your specific setup is optimized before we leave.
Qualified dealers receive an exclusive protected territory at no additional cost — a benefit that many franchise models charge thousands of dollars for.
From polyurethane to polyurea, polyaspartic to spray foam, ArmorThane offers more product varieties than any single competitor, allowing dealers to serve virtually unlimited markets.
Garry Froese founded ArmorThane in 1989 with a clear vision: to build the world’s best protective coatings and empower entrepreneurs to build successful businesses around them. Under his leadership, ArmorThane has grown from a single-product company into a global multi-national corporation with dealers in over 50 countries.
Garry’s philosophy is straightforward — ArmorThane cannot be successful unless its dealers are successful. This dealer-first approach has shaped every decision, from eliminating franchise fees to providing on-site training and 24/7 technical support. It’s the reason ArmorThane’s dealer retention rate is among the highest in the industry.
“ArmorThane cannot be successful unless you are successful — and that’s the foundation of everything we do.”
ArmorThane doesn’t just sell coatings — we design, build, and customize the application equipment to match your specific business needs. From compact workshop setups to fully outfitted mobile units, every system is engineered for peak performance.
Our custom-built Mobile Coatings Units bring the shop to the job site. Available in sizes from 16′ to 36′, each MCU is configured to your specific product requirements and application needs. Options include high and low pressure systems, single or dual-compartment designs, and complete power packages.
For applicators with a permanent shop location, ArmorThane provides complete spray booth setups with optimized ventilation, product heating, and plural component dispensing equipment. Fixed locations qualify for exclusive protected territories at no additional cost.
No experience? No problem. ArmorThane provides the most comprehensive training program in the protective coatings industry. Our hands-on approach ensures you’re confident and competent before you spray your first paying job.
Understand the chemistry behind polyurea, polyurethane, and spray foam coatings — what makes each product unique and when to use each formulation.
Master proper spray patterns, thickness control, overlap techniques, and surface preparation methods through guided hands-on practice.
Learn to operate, calibrate, troubleshoot, and maintain your plural component spray equipment for optimal performance and longevity.
Comprehensive safety training covering PPE requirements, ventilation, chemical handling, and environmental compliance for professional applicators.
Practical guidance on pricing strategies, customer acquisition, marketing materials, and building a profitable coatings business from day one.
After training, you have 24/7 access to expert technical support, training videos, data sheets, and a dedicated Dealers-Only portal for continued learning.
With headquarters in the United States and facilities in Canada, ArmorThane exports products and equipment to dealers across North America, South America, Europe, Asia, the Middle East, Africa, and Oceania. Our expanding global network serves industries in over 50 countries — and we are still growing.
U.S. headquarters with manufacturing, R&D, and extensive dealer network serving automotive, construction, and industrial markets across the continent.
Growing dealer presence across Western and Eastern Europe, serving marine, construction, and infrastructure protection markets.
Expanding operations across Southeast Asia, Australia, and the Pacific Rim with dealers serving manufacturing and industrial sectors.
Dealers serving oil and gas infrastructure, military applications, and commercial construction in some of the world’s most demanding environments.
Active dealer network serving automotive, agricultural, and industrial markets across Central and South America.
Full operational facility supporting Canadian dealers with local product inventory, equipment distribution, and technical support.
Your imagination is literally the limit. ArmorThane coatings protect virtually any surface in any environment. Here are just some of the most popular applications our dealers serve every day.
Individuals, partners, and families have created financial freedom by becoming ArmorThane dealers. Some started from scratch; others found a perfect match for expanding a company. With our variety of product applications, you choose which direction to take your business.
Many ArmorThane dealers are existing business owners — auto shops, construction companies, marine services — who added protective coatings as a high-margin service line. The result: more revenue from the same customer base, with minimal additional overhead.
📈 Average 40-60% gross margins on coating services
Entrepreneurship is thriving, and ArmorThane makes it accessible. With no franchise fees, comprehensive training, and low startup costs, first-time business owners can launch a professional coatings operation in as little as 30 days.
📈 Record 5.4 million new business applications filed in 2021
Successful ArmorThane dealers frequently expand their operations, adding additional Mobile Coatings Units, opening fixed locations in new territories, and hiring teams of trained applicators. Our protected territory model supports scalable growth without internal competition.
📈 Top dealers operate multiple MCUs across several territories
ArmorThane is a multi-national company founded by Garry Froese, CEO, in 1989. We specialize in the development, manufacturing, and distribution of premium protective coatings including polyurea, polyurethane, polyaspartic, and spray foam products. We also design and fabricate commercial application equipment and provide comprehensive training to our worldwide dealer network.
ArmorThane stands apart in several key ways: we manufacture our own products and build our own equipment in-house, we never charge franchise fees or royalties, we provide on-site training at your location, we offer exclusive protected territories at no cost, and we maintain the widest product range in the industry — all backed by 24/7 technical support.
ArmorThane offers the industry’s most comprehensive product line including: pure polyurea coatings, hybrid polyurea, polyurethane coatings, polyaspartic coatings, polyester polyurethane, thermoset plastic blends, spray foam insulation (open-cell and closed-cell), and specialty formulations for anti-ricochet, blast mitigation, and other specialized applications.
ArmorThane never charges franchise fees, dealership fees, or royalties. You only purchase the products, equipment, and supplies you need to start. This low-cost startup model means more of your revenue goes directly back into your business from day one. Startup packages are customized based on your business plans and application needs.
ArmorThane’s goal is to deliver your custom-ordered equipment and product package with complete on-site training in 30 days or less of your purchase. No other company in the industry matches this speed-to-market commitment.
No prior experience is required. ArmorThane provides comprehensive hands-on training covering material science, spray techniques, equipment operation, safety protocols, and business development. Our training is designed to take complete beginners to professional applicator status.
ArmorThane provides 24/7 technical support, professional marketing materials, a Dealers-Only portal with training videos and data sheets, new product updates, process improvements, tech tips, and national advertising referral inquiries. Your success is our success.
ArmorThane products are used across virtually every sector: automotive, marine, construction, agriculture, military and defense, oil and gas, manufacturing, government infrastructure, residential, commercial, and more. The diversity of applications means your market potential is virtually unlimited.
A small investment in coating equipment and products will get you started in a new polyurea, polyurethane, and spray foam business or increase the revenue of an existing company. With no franchise fees or royalties, starting a protective coating business is a relatively low-cost venture with high-profit potential.
ArmorThane is a multi-national company founded by Garry Froese, CEO. We have facilities in the U.S. and Canada and export to large dealers around the world. We specialize in the development, manufacturing, and distribution of top-quality protective coatings, as well as the design and fabrication of commercial application equipment. We offer both spray coatings and roll-on applications for a variety of products including pure and specially formulated hybrid polyurethane and polyurea. Our dealer network continues to expand as extensive new product research and development opens the door to new market applications. Dealers are trained individually to become experts in their areas so they deliver services that will last for years. We provide superior service and training to our professional applicators.
Our Trailers Are Built To YOUR Coating Project Specifications Projects are different from one applicator to the next. So, why buy a trailer designed for someone else? Instead, we customize the design of a trailer to fit your projects. Our Coatings Units take power and equipment to any industrial, commercial or residential job site.Customers look to us for guidance, but the final choice of equipment and layout is yours. Options vary from a smaller, high or low pressure configuration to a longer, two-compartment version that’s fully outfitted with a high pressure system. Sizes typically range from 16’ up to 36’.
ArmorThane always provides the best high-performance spray coating equipment and supplies.
ArmorThane® wants to support its customers and organize polyurea products, applications, and technology training. These professional and advanced training can be tailored according to participants’ level of professional skills. In short, the two-day, hands-on course gives participants an overview of the basics of material chemistry, its special characteristics, behavior, safety, possible causes of failure and solutions, equipment, applications, and spray techniques. Our training gives the trainees knowledge and techniques to spray the correct way every time.
