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ARMORTHANE PROTECTING YOUR WORLD

PROTECTING YOUR WORLD

ARMORTHANE PROTECTING YOUR WORLD
ArmorThane Mobile Coatings Unit and pickup parked outside ArmorThane headquarters
Applicator Opportunities · Since 1989

Become an ArmorThane Applicator

Spray the coatings that protect truck beds, roofs, tanks, bridges and military hardware, and keep every dollar you earn doing it. We supply the chemistry, the equipment, the training and the support. You own the business. No franchise fee. No royalty. Ever.

Start the conversation Watch who we are
  • 35+Years in business
  • 50+Countries with ArmorThane dealers
  • $0Franchise fees & royalties
  • 30Day launch goal, order to training
  • 24/7Technical support line
Who we are

35 years of putting applicators in business

Garry Froese started ArmorThane in 1989 with spray-on truck bed liners and one rule he still repeats: ArmorThane can't succeed unless its applicators do.

Today we formulate, manufacture and ship polyurea, polyurethane, polyaspartic and spray foam systems from facilities in the United States and Canada to certified applicators in more than 50 countries. We also build the equipment that sprays them.

That makes us a true one-stop shop. Your chemistry, your rig, your training and your tech support all come from the same family-owned company, so there's never a chemical supplier and a machine dealer pointing at each other when a job needs solving.

Garry Froese, founder and CEO of ArmorThane, teaching a class
“ArmorThane cannot be successful unless you are successful. That’s the foundation of everything we do.”
Garry Froese · Founder & CEO
Family owned & operatedStill led by the founder who started it in 1989.
70+ years of know-how in-houseCombined coatings expertise on our own team.
U.S. & Canadian facilitiesHeadquartered in Springfield, Missouri.
Shipping worldwideDistribution reaching almost every continent.
The one-stop shop

One partner for everything you need

Most coatings suppliers sell you a drum and wish you luck. ArmorThane covers the whole chain, from the formula in the drum to the phone call when you're stuck on a job. Tap each step.

Drums of ArmorThane coatings stacked in the warehouse
Step 01 · We formulate & manufacture

Our own chemistry

ArmorThane develops and manufactures its own coatings, more than 200 formulations in all. Quality control, new-product development and your pricing stay with the manufacturer instead of a reseller.

  • Pure and hybrid polyurea, polyurethane and polyaspartic
  • Open- and closed-cell spray foam
  • Specialty systems for blast mitigation and anti-ricochet work
ArmorThane proportioner control panel
Step 02 · We equip

Equipment matched to the chemistry

High- and low-pressure plural-component systems, from our ArmorLine LP series to PMC and Graco proportioners, spec'd around the products and the volume you plan to run.

  • Low-pressure systems that run on standard power
  • High-pressure PMC and Graco packages for volume work
  • Heated hose, guns, spare parts and tips
Interior of an ArmorThane Mobile Coatings Unit with generator and spray equipment
Step 03 · We build

Custom Mobile Coatings Units

We design and build rigs in-house. Each MCU is configured for your products and your jobs, so you can take the shop to the customer anywhere.

  • Trailers from 16′ up to 36′
  • Single or dual compartment, high or low pressure
  • Complete power, air and heating packages
Applicator masking and preparing a surface during hands-on training
Step 04 · We train

Training at your location

In most cases our technician comes to you. We train you and your crew in your real environment, on your own equipment, and we don't leave until your system is running right.

  • Material chemistry, safety and surface prep
  • Spray technique, equipment care and troubleshooting
  • Ends with ArmorThane applicator certification
ArmorThane Mobile Coatings Unit ready for delivery
Step 05 · We stay with you

Support that picks up the phone

Once you're spraying, you're not on your own. You get a real tech line, a private applicator portal and marketing help to keep the work coming in.

  • 24/7 technical support by phone
  • Dealers-only portal: manuals, tech tips, data sheets, videos
  • Marketing materials and referral inquiries from our national advertising
The opportunity

Three ways to build with ArmorThane

Some of our applicators started from nothing. Others added coatings to a business they already owned. A few now run crews and rigs across several territories. Pick the road that fits you.

New applicators watching a spray demonstration in an ArmorThane shop

Start from scratch

No coatings experience? That's where most of our applicators began.

We teach you the chemistry, the equipment, surface prep and safety, and how to price and sell the work. A complete low-pressure starter package runs about $25,000, and there's no franchise fee stacked on top of it. You decide what to spray, who to sell to and what to charge.

  • No experience required
  • Turnkey packages from ~$25K
  • Third-party equipment financing available
  • 30-day launch goal
Work truck body protected with a textured ArmorThane coating

Add a profit center

You already have the customers. Sell them one more thing.

Collision and auto-body shops, truck accessory and RV dealers, roofers, concrete and flooring contractors, farm and fleet operations: you have the building, the crew and the customer list. Protective coatings turn all of that into a new, high-margin service line with very little added overhead.

  • Typical 40–60% gross margins
  • More revenue per customer
  • Uses space and staff you have
  • Protected territory for fixed locations
ArmorThane Mobile Coatings Unit with the side door open

Scale up

Add rigs, open new locations, build a crew.

Established applicators add Mobile Coatings Units, open fixed shops in new territories and train their own teams. Many run bedliners in the shop while a rig handles roofs and containment in the field. With no royalty skimming each invoice, every new unit adds its full contribution to your bottom line.

  • Add MCUs as demand grows
  • Stack markets on one crew
  • Step up to high pressure
  • No royalty on growth, ever
What you get

A business in a box, not just a drum

Every ArmorThane package is built around the markets you plan to serve. These are the three most common starting points, with the published prices we quote new applicators.

ArmorThane low-pressure spray system with A and B drumsBest place to start

Low-pressure starter

$25,000Complete

A turnkey system that runs on standard power and forgives a beginner's learning curve.

  • ArmorLine LP proportioner and up to 150′ line set
  • Spray gun with flow and texture control at the trigger
  • Starting set of material to build a portfolio
  • Respirator, suits, masking and prep supplies
  • Training, certification and the 24/7 tech line
Ideal forNew applicators, bedliner shops doing 2–5 beds a day, mobile RV roofing
High-pressure plural-component proportioner package with heated hose and drumsBuilt for volume

High-pressure system

~$50,000Configured to you

Fast-set pure polyurea at production speed for shops and contractors who need throughput.

  • PMC or Graco proportioner sized to your volume
  • Heated hose, up to 310–410′ depending on model
  • Impingement gun, spare mix chambers and tips
  • First polyurea material for your work
  • Prep, safety, training and certification
Ideal forHigh-volume bedliner shops, commercial roofing, containment and industrial work
White ArmorThane Mobile Coatings Unit trailerTake it to the job

Mobile Coatings Unit

CustomQuoted to spec

A fully outfitted spray rig on wheels, designed and built by ArmorThane around your products.

  • 16′ to 36′ enclosed trailers
  • High or low pressure, one or two compartments
  • Generator, air and product-heating packages
  • Weather-protected workspace on site
  • Training on your finished rig
Ideal forRoofing, waterproofing, containment, ag and municipal jobs on location

Included with every ArmorThane applicator package

  • Hands-on training
  • Applicator certification
  • First material
  • 24/7 tech line
  • Dealers-only portal
  • Marketing support
Applicators spraying a truck inside a ventilated shop booth

Fixed-location shop

For bedliners, trailer floors and manufacturing work, a ventilated, dedicated spray area lets you run jobs all day, rain or shine. Fixed locations can also qualify for a protected territory.

  • Bedliners
  • Fleet & trailers
  • OEM parts
  • Protected territory
ArmorThane Mobile Coatings Unit working on an industrial job site

Mobile Coatings Unit

The MCU carries everything needed to finish a job on location, sized and outfitted for your products. You bring the shop to roofs, tanks, farms, docks and plants.

  • Roofing
  • Containment
  • Agriculture
  • Municipal
Exclusive protected territory, at no added costAuthorized dealers selling to the retail public from a fixed location can receive an exclusive territory, sized to the population your equipment and product line can serve. Franchise systems charge thousands for the same thing.
The money

Run your own numbers

The RV roof defaults come straight from the worked example we publish for new applicators. Change anything, including your market, your prices and your pace, and see what a royalty-free business keeps.

$5,920
A 32-ft travel trailer at a typical $185 per linear foot.
1
34
30%
Material, consumables, helper, fuel and card fees, as a share of the ticket.
6%
Coatings franchises commonly charge 5–8% of gross sales. ArmorThane charges 0%.
Yearly job contribution
$140,896
on $201,280 in yearly revenue, before overhead and taxes
Per job
$4,144kept after direct costs
Package paid off in
~6 jobsabout 6 working weeks
Five years of the same work
As an ArmorThane applicator$704,480
Under a 6% royalty franchise$644,096

No royalty keeps $60,384 in your business over five years, and that's before the $30,000–$150,000+ up-front fee many franchises charge.

Illustration only, not a promise of earnings. Contribution is revenue minus direct job costs; it comes before rent, insurance, marketing, loan payments and taxes, and your results depend on your market, pricing and effort. RV roof defaults follow ArmorThane's published 32-ft example ($185/ft retail, about $1,088 of chemical and $4,144 contribution per roof, 34-week season). Bedliner defaults are a starting assumption; replace them with your local prices.

20secMost systems set solid in under 20 seconds

Ready to walk on in 5 minutes or less. Your customer is back in business fast.

Why polyurea

Chemistry that sells itself

Polyurea is still a young technology with plenty of room to grow, and it's at the heart of the ArmorThane opportunity. Customers see the difference the day you finish the job.

Strong & flexibleHigh tensile strength and elongation.
Wide temperature rangeStable from below freezing up to 200°F.
WaterproofSeamless and watertight, with no joints to fail.
Chemical resistantStands up to acids, bases, solvents and oxidizers.
UV protectionAliphatic topcoats resist fading and chalking.
100% solidsNo solvents and no VOCs.
Bonds to almost anythingMetal, concrete, wood, glass and plastics.
Easy to applySprays fast with plural-component equipment.
Rapid cureFaster return to service than paints or epoxies.
Markets you can serve

One rig. Thousands of paying jobs.

Your imagination really is the limit. Filter by industry, then open any market for a full breakdown of the opportunity.

Textured spray-on bedliner inside a pickup bed
Automotive

Truck bedliners & accessories

Spray-on bedliners, Jeep and off-road armor, fleet and trailer protection. The classic ArmorThane starting point.

Explore
Applicator spraying a seamless white coating on an RV roof
Automotive · Roofing

RV roof repair

Seamless sprayed roofs that bill $4,500 to $8,000 a job, often done right at the campground.

Explore
Pickup trucks parked outside an automotive dealership
Automotive

Automotive dealerships

Add bedliners and protective packages to every truck and SUV on the lot.

Explore
Yacht hull in dry dock being prepared for coating
Marine

Boat & UTV dealerships

Hulls, decks, docks, trailers and UTV beds that shrug off water, salt and abuse.

Explore
Freshly sprayed seamless polyurea membrane on a flat roof
Roofing

Flat roof waterproofing

Monolithic, seamless membranes over commercial roofs, torch-down and metal.

Explore
Glossy polyurea floor coating in a truck repair facility
Construction

Deck & floor coatings

Pool decks, balconies, garages and shop floors that cure fast and go right back into service.

Explore
Multi-story building under construction
Construction

Construction

Foundation waterproofing, spray foam insulation, crawlspace encapsulation and more.

Explore
Colorful playground on a slip-resistant poured surface
Recreation

Theme & waterparks

Slides, splash pads and play areas with slip-resistant, watertight finishes.

Explore
Polyurea secondary containment liner around storage tanks
Industrial

Secondary containment

Tank farms, berms and liners that keep hazardous materials where they belong.

Explore
Applicator sealing a concrete wastewater structure
Municipal

Municipal wastewater

Manholes, wet wells, clarifiers and sewer structures rehabilitated in place.

Explore
Coated pipeline running across the desert at sunset
Energy

Pipeline coating

Corrosion protection for gas and liquid lines in any climate.

Explore
Truck body components coated in a manufacturing shop
Manufacturing

OEM & manufacturing

Build a protective coating into products on the line: bodies, trailers, bins and more.

Explore
Grain silos on a farm at sunset
Agriculture

Agriculture

Grain bins, silos, livestock facilities and the equipment that keeps a farm running.

Explore
Amphibious assault vehicle coming ashore on a beach
Defense

Military & defense

Blast mitigation, anti-ricochet coatings and vehicle protection for government work.

Explore
And so much more

Something else in mind?

Tanks, ponds, playgrounds, trailers, soundproofing, landscaping. Tell us what you'd like to spray and we'll build the package around it.

Talk to us
What sets ArmorThane apart

We don’t sell a product. We hand you a business.

Plenty of companies sell polyurea. Very few make the chemistry, build the rig, train you in your own shop and then leave the business, the brand and the profit entirely in your hands.

01

We make our own chemistry

ArmorThane formulates and manufactures its own coatings, so quality, innovation and pricing stay with the manufacturer.

02

We build our own equipment

Custom Mobile Coatings Units and proportioner packages engineered around our products, plus PMC and Graco when that's the right fit.

03

No franchise fee. No royalty.

A zero-fee dealer model since day one. You buy equipment and material; the business and every dollar of profit are yours.

04

Training at your location

Our technician comes to you, sets up your system in your real environment and doesn't leave until it runs right.

05

Protected territory, free

Qualifying fixed-location dealers get an exclusive territory at no added cost, sized to the market they can serve.

06

The widest product range

Polyurea, hybrids, polyurethane, polyaspartic, thermoset blends and spray foam, so you can say yes to more jobs.

07

Support that answers

A 24/7 tech line plus the Dealers-Only portal with manuals, tech tips, data sheets, training videos and monthly specials.

08

Safer, cleaner products

Our polyurea systems are 100% solids with no solvents or VOCs, which is better for your crew and your customers.

ArmorThane dealer vs. a typical coatings franchise

Same trade, very different deal.

What you pay forArmorThane applicatorTypical franchise
Up-front franchise fee $0 $30,000 to $150,000+
Royalty on every sale None, ever Commonly 5–8% of gross
Advertising-fund fee None Often an extra % of gross
Whose name is on the truck Yours The franchisor’s
Net-worth & cash minimums None set Commonly required
Where you train Usually at your location Typically at their facility
What you can sell Full polyurea, polyurethane, polyaspartic & foam line Usually one branded product line
Franchise figures reflect typical published ranges in the protective-coatings and bedliner category. Individual franchise terms vary.
The brochure

Why become an ArmorThane applicator

All eleven pages of our applicator brochure, right here. Flip through it, jump to a chapter, or open it full screen to save and share.

Cover of the Why Become An ArmorThane Applicator brochure
Request a call Open full screen on Issuu
Your launch plan

First call to first job in about 30 days

We work directly with you to get your coatings business running as quickly and smoothly as possible. Here's how it goes.

Step 1

Talk it through

Tell us where you are, what you want to spray and who you want to sell to. We'll be straight about what it takes.

Step 2

Build your package

We match products and equipment to your markets: shop or mobile, low or high pressure, and the chemistry your jobs call for.

Step 3

We build & ship

Your equipment and first material are assembled, tested and delivered to your door.

Step 4

Train & certify

Our technician trains you and your crew on site, confirms your setup runs right and certifies you as an ArmorThane applicator.

Step 5

Launch & grow

Start taking jobs with portal access, marketing materials, referral inquiries and a 24/7 tech line behind you.

Our goal: equipment, material and on-site training within 30 days of your order.No other company is as committed to getting you operational and profitable this fast.
Start step 1
FAQ

Questions applicators ask us first

Straight answers to the things everyone wants to know before they call. Still wondering about something? We'd rather you ask.

Talk to a real person

Our team will walk you through markets, equipment and budget, with no pressure and no obligation.

USA417-831-5090 Canada780-444-6200
How much does it cost to become an ArmorThane applicator?

There's no franchise fee, no dealership fee and no royalty. You only buy the equipment and material you need. A complete low-pressure package runs about $25,000, including the proportioner, hose, gun, your first set of material, prep and safety gear, and training. High-pressure systems built around PMC or Graco proportioners land near $50,000, and Mobile Coatings Units are quoted to your spec. If you're starting from a bare building, budget roughly $3,000 to $8,000 for the shop side.

Do I need experience in coatings?

No. Our training takes complete beginners to certified professionals. It covers material chemistry, surface preparation, spray technique, equipment operation and maintenance, safety, and the business side: pricing, selling and marketing your work.

How fast can I be in business?

Our goal is to deliver your custom-ordered equipment and product package, with complete on-site training, within 30 days of your purchase.

Where does training happen?

In most cases, at your location. Our technician sees your real shop, equipment and jobs, makes sure all your supplemental equipment is compatible, and confirms your system is running before leaving. Virtual e-training is available too. You finish with ArmorThane applicator certification.

Is a protected territory provided?

Yes. Depending on your business plans, authorized dealers operating from a fixed location and selling to the retail public receive an exclusive, protected territory at no additional cost. Its size is based on the population you can serve with your equipment and product capabilities.

What is a plural-component product?

A coating made of two parts that are mixed at the moment they're sprayed. Once combined they turn solid in seconds, so they can't be pre-mixed. Most set in under 20 seconds and are ready to walk on in five minutes or less. Plural-component equipment meters, heats and mixes the two sides at the gun.

What support do I get after training?

A technical support line you can call any day, any time. You also get new products and process improvements as we develop them, professional marketing materials, referral inquiries from our national advertising, and the Dealers-Only portal with manuals, guides, tech tips, data sheets, training videos and monthly specials.

Is financing available?

Third-party equipment financing is available if capital timing is the sticking point. We don't finance in-house, but we'll connect you with lenders who do this every day.

Can I become an applicator outside the United States?

Absolutely. ArmorThane has dealers in more than 50 countries, and we manufacture and ship our products around the world. You don't need to be anywhere near our headquarters in Missouri, or even in the U.S., to work with us.

See the full dealership FAQ

Get started

Let’s build your coatings business

Tell us a little about yourself and what you'd like to spray. Someone from our team will get back to you personally.

  1. 1Send the form belowChoose “becoming an Applicator / Dealer” and add your details.
  2. 2We call youWe'll talk through your markets, equipment options and budget.
  3. 3Get your planYou receive a package recommendation and a quote. No obligation.
1Choice
2Contact Inforamtion
3Location
Call the U.S. office417-831-5090 Call ArmorThane Canada780-444-6200 Need a coating job done?Find an applicator
Protecting your world and building your future.

ArmorThane USA Inc. · Protective coatings, equipment and training since 1989

RV Find An Applicator

Step 1 of 3

Connect with an authorized ArmorThane professional to get a long-lasting, seamless protective coating for your RV. Submit the form below or call us directly at 417-831-5090 (Monday–Friday, 8:00 AM – 5:00 PM CST).

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