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Boats and utility terrain vehicles (UTVs) combine work with play; they’re the perfect two-in-one solution for fun and function. Nobody knows this better than boat and UTV dealerships, which supply us all with the latest and greatest new rides. Some dealerships focus on one specific product category, while others offer a wide selection of vehicles for all sorts of different purposes. But while product range and service quality can vary from dealership to dealership, they all share the same basic goal: to operate a profitable business. Whether or not a dealership achieves profitability, let alone high profitability, fundamentally depends on sales; the more vehicles and accessories a dealership sells, the more your dealership stands to gain. Sales start by offering in-demand products and services, with enough variety to capture a sufficient share of the market while also not overwhelming your customer base. For large and overhead intensive businesses like boat and UTV dealerships , this can be a challenge, but many complementary products offer the solution, where we have protective coatings in mind. Made of powerful spray elastomer technology like ArmorThane’s polyurea and polyurethane, this advanced materials technology can be used to improve the form and function of your primary offerings, making them the perfect addition to your business for more sales and improved customer satisfaction.
Anyone who owns or operates a marine vessel knows that it takes significant time, effort, and money to keep these vehicles safe and operational. High salinity, water intrusion, microorganisms, UV radiation, and harsh abrasion are just some of the many hazards that risk costly repairs or dangerous on the water mishaps. So to protect boats, tankers, dinghies, and more, ArmorThane’s polyurea and polyurethane marine coatings can be used to create a corrosion-resistant watertight barrier on hulls, decks, or anywhere else in need of an extra layer of protection. Perfect for boat dealerships, these coatings can be sold separately or as part of a bigger package for the highest standards of vehicle performance and longevity.
More products mean more opportunities for new customers and a greater average purchase price. It’s important to strike the balance between a small and uninteresting product catalog, and overwhelming your customers with decision paralysis. Polyurea and polyurethane coatings allow you to drastically increase the scope of your business, without having to worry about countless new products to manage.
Tel: 417.831.5090
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